• Commercial &
    Non Profit

Commercial industry comprises of banking, retail, insurance, real estate and manufacturing. Place matters and it significantly influences and connects how businesses are done. With esri solution, all aspects of business from investment return maximization and profit improvement to supporting analytical decision making anywhere, anytime using different devises.

“Location, location, location.” What has long been a truism in real estate now applies in more industries. Today, knowing where your customers are, and your assets are at any given time is as important as knowing who  they are – and leveraging that data to predict what they will do next.

At esri Eastern Africa, we work with different solutions for different sectors to address various needs, maximize business opportunities and fulfill business potential.  The ArcGIS platform, enables businesses move from normal to outstanding, from being individual analysis islands to a collective enterprise that exploits its information and the employee’s expertise.

  • Retail Business
  • Retail Business Selection
  • Banking
  • Competition Analysis
  • Real Estate
  • Insurance
  • Non Profit

Retail Business

GIS for Retail Business The connection of Big Data with place is making retailers more competent. They can use location or mapping to make their operations more efficient. The physical location of store remains static in relation to the population demographics around the store that keeps on changing. Looking at the performance data of the store for a period is not enough. There is need for an additional data like income data, housing/rent price data, surrounding business performance (learn from competition), population, and age. Data & Asset Management - Use of ArcGIS platform helps you become a better record keeper.

Keeping track of your digital assets, for example point of sale data and customer addresses, and physical assets such as your stores or competitor locations, empowers your team to better plan a strategy to gain more market share. It empowers your team with remote access to information through Web GIS. It helps to eliminate unnecessary paper trail and greatly increases the speed and accuracy of information collected in the field Planning & Analysis — Use of spatially stored data for market analyses helps you discover areas with untapped potential. Better plan and optimize your retail footprint to reach the maximum number of target consumers possible. Align your marketing spend to areas that will result in the best return. GIS helps you size a market.

It helps you understand what your baseline opportunity is in an existing market, or a potential one. It brings objective insight into new site validations and area targeting. Market sizing analysis to estimate the size of a market from country level, all the way down to city, district, and retail trade zones.

Retail Business Selection

The ability to visually analyze sites and markets is one of the main benefits of using the science of where to help in the process of site selection. With GIS information and data can be displayed on a map that aids with visualization and interpretation of relationships and trends within a certain location.

In selection of a suitable retail site, typically some factors like the wants, needs, expectations are considered and, possibly most significantly, the consumer habits. The retailer needs to assess, things such as:

  • How is the site visible from the moving traffic?
  • What features, and amenities are in the immediate area?
  • What supplementary and complementary retail is in the immediate area?
  • The demographic facts and profile about the surrounding consumer body including lifestyle practices and habits
  • How does each of the previous considerations change if you moved just one mile in any direction?

The technology of GIS is used for managing business information based on its location. GIS can keep a track of where the customers are located, site business, target marketing campaigns, and optimize sales territories and model retail spending patterns. Such an added advantage is provided by the GIS to enhance in making companies more competitive and successful.

For location identification, businesses use the Science of Where to find a location for a new retail outlet. It helps to find out what exists at a location. A location can be described in many ways, using, for instance, name of place, post code, or geographic reference such as longitude or latitude or X/Y.


There is rapid development in the banking sector. Therefore, it has become more market responsive and market driven. The banking sector success mainly depends on the capacity of a bank to offer customer and market driven services. The Science of Where plays an important role providing planning, organizing and decision making.

Banks can use the Science of Where for Site Selection for new and relocation of branches. Using a map, it is easy to depict market statistics in evaluating locations. With spatial interaction modeling, it is possible to capture customer locations patterns in relation to branches to transact.

Evaluation of branch closure, with assessment of the market attractive in various operation of branches using GIS helps the banks to decide whether to reduce its market presence and evaluate the risks. GIS-based analysis on closure opportunities is helpful in predicting customer loss.

Banks can target enhancement of marketing campaign, resource allocation, marketing profiling, customer relationship management support, merge and acquisition evaluation, customer navigation, performance management, online tracking of cash status in ATM’s, competitor analysis, and re-finance services.

Competition Analysis

Competition mapping offers a quick and easy visual guide of nearby competitors to a selected site. A retailer looking to open a location in a new market should take competitor data into account when analyzing specific locations. If you were looking to open a pizza shop, you probably would not want to do so in a building that has six other competing pizza shops within a two-block radius. You would more than likely want to be in an area where there are few competing businesses. When analyzing competition within a market, finding the following gives a clear clue of what is happening in your market:

  • The kind of business you consider your competitors and who are those businesses
  • Where the competitors are located within the market area
  • The type of products and services they offer
  • Their operation hours
  • The marketing tactics they use within the market

Real Estate

Real estate and GIS have something in common, Location. For real estate, location is a determinant factor which influence the value of a property and for GIS, location is the source of geographic data. Location accuracy determines the data value and how it is used.

When doing site selection most people consider the characteristics of the site like traffic, access to social amenities and costs. Location is the core of geographic data and is the top priority for property and home seekers. Various factors like land ownership, value per acre, zoning, municipal boundaries, flood zones and wetland locations, points of interest, census data, and traffic helps clients in visualizing and identifying the area geography. The ArcGIS customizable platform allows land professionals to tailor their application to specific needs, a feature not available in all GIS software.

Real estate industry is driven by location, by analyzing location data on basis of aerial photographs, demographics, shopping center usage, traffic counts, competitive influences and merchandise potential data. This aids in idefying the best place for commercial development. With the Science of Where you can give all answers required to make the best choice in real estate.


In the insurance sector, location has a great impact as many risks are social or natural like crime, which affects the rates of insurance premiums for property and life. With ArcGIS you can use maps and vector data from different regions that are likely to be impacted the by possible risks. In health insurance, GIS is useful in finding areas where disease risk coverage is low or more likely to be.

With the Science of Where you can determine how places are related. By doing analysis on proximity, coincidence, intersection and accessibility, it is possible to know the policyholders within the risk areas, therefore getting insights on calculation of premiums

Non Profit

At Esri we have a non-profit organization program which offers access to tools needed for better visualization and analysis of spatial information. Non-profit use ArcGIS Platform for operations and management which offers transparency to government organizations and donors, increases partnership with other agencies, and keeps fund raising practical. It also offers disaster response and humanitarian aid; with ArcGIS, it’s possible to monitor, analyze, and manage response and recovery efforts for humanitarian crises, flooding, earthquakes, wildfires, hurricanes, and other disasters.

In conservation ArcGIS, enhances effectiveness with collection of data, science focused modeling, creation of maps and visualization, conservation planning efforts that supports efforts to conserve the nature and manage natural resources.

In sustainable development efforts are supported globally; giving policy makers and planning agencies with visualization tools to manage change and growth. Nonprofit organizations benefit from this program by getting started with the technology of geographic information system quickly and cheaply. They can deploy GIS where it is required most on; servers, desktops, mobile devises and the web. Consolidation of IT and GIS initiatives and create internal standards. Incorporate GIS into mission critical applications and workflows.